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Reyn Kinzey | Rebecca Day

Reyn Kinzey

Over 20 years of experience in market research; more than 25 years experience in report writing, publishing, and editing.

Currently, Vice President of Kinzey & Day Qualitative Market Research

Qualitative research experience in the following areas:

A) Consumer perception studies for non-profit associations, public utility companies, real estate developments, financial institutions, cellular telephone service, schools, retail stores, health insurance, blood donations, organ donations.

B) New product research for business and consumer products and services including home products, food, environmental issues, infant care, telecommunications, insurance, finance, commercial real estate development, and residential housing.

C) Research on sensitive topics for date rape, organ donations, blood donations, AIDS, and drinking and driving.

D) Print and electronic media advertising research on products, services, and concepts.

E) Management consulting for non-profit associations, telecommunications, and labor unions.

B.A., M.A., and M.Ed. in English.
Completed course work for Ph.D.

Twenty years of teaching experience at universities, colleges, and community colleges.

Former Chair D.C. Chapter of Qualitative Research Consultants Association

Former Editor of VIEWS, newsletter of Qualitative Research Consultants Association

Rebecca Day

Over 25 years of experience in market research; 20 in qualitative research.

Currently, President of Kinzey & Day Qualitative Market Research

Qualitative research experience in the following areas:

A) New product research for consumer and business products and services including telecommunications, finance, environmental issues, infant care, personal hygiene, food and beverage, health and beauty, home appliances, residential housing, public television, and insurance.

B) Consumer perception studies for fast food, health and beauty products, land line and cellular telephone service, health insurance, non-profit associations, schools, retail stores, public utility companies, hospitals, real estate developments, and financial institutions.

C) Brochure development, copy tests, and packaging studies for food and beverages, health and beauty, mass transportation, health insurance, electronic products, elderly housing, and non-profit associations.

D) Print and electronic media advertising research on products, services, and concepts.

E) Evaluation of corporate/organizational identity and development of names for hospital emergency centers, cellular telephone company, and colleges.

F) Research on sensitive topics for date rape, organ donations, blood donations, AIDS, drinking and driving, homeless, and female incontinence.

G) Management consulting for telecommunications companies, non-profit association, and hospitals.

B.S. and Masters Degrees in Business with concentration in Marketing Research.

Senior Instructor for: RIVA Market Research Moderator Training School

Former Board Member for Qualitative Research Consultants Association (QRCA)

Past Chair of DC Chapter of QRCA (1999 - 2003)

Member of Market Research Association (MRA)

Copyright 2004 - Kinzey & Day Qualitative Market Research